It’s really no surprise you want to learn more about meā¦ I am a deliciously big deal in a perfectly petite red package! But enough about meā¦ or should I say, how about a little more about me? I knew you’d agree! Here is a timeline of my fascinating life.
- In my homeland, Vive Le France!, Original Babybel cheese, is born unto this world a perfect cheese, destined to be adored by cheese lovers everywhere.
- Our secret is out for all to enjoy. The first official Babybel® ad campaign breaks onto the Paris suburban trains and regional press. France falls even more in love with cheese. Is that possible? In this case, oui.
- Mini Babybel®, me, me, me, me, me is launched! I create a brand new category: the first-ever mini cheeses! #bigdeal
- I, Mini Babybel, bravely sail across the ocean blue. The journey is arduous but my tenderness is untouchedā¦ I am officially launched in the USA under The Laughing Cow umbrella. America cheers!
- I am enjoyed in 7 Mini Babybel® varieties and ā wait for it ā sell over 400 million mini cheeses a year! So much delicious cheese. So little time!
Bel Brands USA
Bel Brands USA is known for making cheese that makes a difference! Our brands add panache to any snack or meal. Bel Brands USA, headquartered in Chicago, IL, is the maker of Mini BabyBel® and The Laughing Cow®, two of our most popular brands. And when we say “popular,” well, let’s just say weāve been known to create obsessionsā¦ the love letters can be a little awkward.
Bel Brands USA also manufactures and markets a number of gourmet and cold pack cheeses including Boursin®, Kaukauna®, Merkts®, Owl’s Nest®, Price’s®, Wispride® and other private label cheese spreads.
Our parent company, Fromageries Bel, is headquartered in Paris and still family-owned more than 90 years after we made our first cheese.